Do you want to reduce the amount of time you spend on social media? If that’s the problem, you’ll need the right social media automation tools to stay productive.
Social media automation tools can help you save time, increase efficiency, and maximize the ROI of your social media campaigns.
There is a social media automation tool for everything, whether you need help managing comments and interactions, scheduling posts, or improving your overall content strategy.
In this article, we’ll take a close look at the best social media automation tools available. We’ll go over the features, pricing, and everything else in between.
Ready? Let’s get started.
- SocialBee | 2. Agorapulse | 3. Missinglettr | 4. PromoRepublic | 5. Sendible | 6. Pallyy | 7. Audiense Connect | 8. NapoleonCat | 9. Sprout Social | 10. StoryChief
What are the most effective social media automation tools? Our top three selections.
We’ll take a detailed look at the top 10 best social media automation tools available throughout the post, but if you don’t have time to read it all, here’s a quick summary of the top 3 tools we highly suggest for automating social media campaigns:
- SocialBee – The best social media planning platform for automating your campaigns.
- Agorapulse – The best all-in-one social media management tool with automation capabilities. It also has scheduling, a social inbox, social listening, reporting, and other features.
- Missinglettr – An effective platform for automatically creating social media posts to promote new blog posts.
If these tools aren’t quite what you’re looking for, there are many good ones to choose from. Check out the complete list below.
SocialBee
SocialBee is a social media scheduling tool that allows you to plan and schedule content for many platforms.
Thanks to its user-friendly category-based scheduling system, the tool makes it simple to manage social media campaigns at scale.
When you schedule a post, you can categorize it to help you stay on track with your content. You can use the scheduler tool at any time to pause posts from specific categories, make bulk edits, re-queue posts, and more.
SocialBee can help you manage campaigns on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. The tool can also be used to plan your hashtags, create hashtag collections, and preview posts before they go live.
SocialBee is helpful when it comes to campaign tracking as well. You can use the custom URL and tracking features to generate short URLs optimized for social media and tracking codes to measure interactions with your social media links automatically.
Because it has some useful collaboration features, SocialBee is an excellent choice for larger companies and agencies. If you manage more than one brand, you can create different workspaces, assign roles to users, and set up automated content comment and approval workflows.
Overall, SocialBee is a comprehensive social media management tool that can assist you in effectively scheduling posts and automating aspects of your campaigns.
Pricing begin at $19 per month.
Agorapulse
Agorapulse is a one-stop-shop for social media management, with features ranging from post scheduling to monitoring and reporting.
It provides a variety of tools, including:
A social media inbox enables you to manage all of your direct messages and comments from various platforms in a single, simple inbox.
A social media publishing tool: Plan and schedule content. Publish all of your social content from a single, well-organized dashboard.
A social media monitoring tool: Track what people say about your brand on social media and measure brand sentiment.
A social media reporting tool: Create detailed reports with ease. Analyze your metrics and make improvements to your campaigns.
In addition to the previous, Agorapulse provides useful automation features that can help you manage your social media campaigns more quickly and efficiently.
Agorapulse’s content management and scheduling features include a saved reply feature and keyboard shortcuts.
The social inbox also includes an automated moderation assistant that assigns messages to team members and automatically archives spam and tweets.
Agorapulse can also automate repeating event posts, re-queue content, and bulk upload CSV content for posts.
Agorapulse is ideal for brands with large-scale social media operations.
Pricing: Paid plans begin at US$79 per month.
Missinglettr
Missinglettr is a social media platform with advanced and powerful drip campaign capabilities. The tool is designed to detect when you’ve posted content to your preferred medium, whether it’s a blog or a YouTube video.
The data will then be collected by the tool and displayed in an easy-to-use dashboard, where it can be used to set up automated drip campaigns on social media.
This tool is ideal for bloggers and website owners who want to promote their products, services, and social media posts but don’t have the time to devote to a full-fledged marketing campaign.
In addition to the drip features, MissingLettr has a Curate feature that can help to automate aspects of the post creation process by pulling blogs, videos, and other media from around the web that your audience will find interesting.
This can then be used to generate new and engaging posts for your social media accounts. You can also use this tool to connect with influencers in your niche and have your content shared all over the internet.
Missinglettr not only has some great automation features but also has a powerful content calendar. It’s an all-in-one calendar that allows you to schedule and publish posts and manage your automation from a single dashboard.
You can also use the calendar to manage your automated drip campaigns and track how your posts are distributed across the various social channels.
Pricing: Missinglettr offers a free plan. Paid plans begin at $19 per month.
PromoRepublic
PromoRepublic is a social media automation tool that allows businesses to manage hundreds to thousands of social pages at once. They provide three different solutions for various-sized companies, ranging from small businesses to mid-sized agencies and enterprises.
PromoRepublic Homepage: PromoRepublic has many automation features that can help social media marketing teams reduce their workload, such as:
Auto reposting of high-performing content: If you had a particularly successful post, you can use PromoRepublic to repost it at a later date to increase engagement automatically.
Content approval workflows: If you work with various brands and agencies, you can set up automated workflows to ensure that everyone is satisfied with the content before it is published.
Schedule posts from a curated database to go up at the best time for your target audience.
One of PromoRepublic’s most prominent features is the collection of ready-to-use content offered for small businesses.
If you want to populate your social media networks but don’t have time to develop social media content, PromoRepublic has a large selection of industry-relevant content to keep your followers engaged and build your reputation.
Overall, it’s an excellent choice for small and large businesses looking to streamline their processes.
Advanced analytics and a social inbox are also available on the Pro plan and higher. PromoRepublic is ideal for those who require a more “all-in-one” social media tool.
Pricing: Plans begin at $49 per month.
Sendible
Sendible is a social media management tool that provides a comprehensive dashboard for managing and automating all of your social media accounts. It’s an all-in-one tool for managing everything from posting and scheduling to brand monitoring, tracking, and analytics.
Sendible New Homepage: Sendible has a lot of amazing automation options that can help your team work more efficiently and successfully on social media.
Sendible helps you to build up automated approval processes for social media posts, guaranteeing that nothing is ever posted without first being approved by the relevant persons. Sendible also features a bulk scheduling tool that simplifies the planning of huge amounts of material and minimizes the workload of social media managers.
In addition to automation, Sendible provides a number of tools to assist you in optimizing your social media campaigns.
Sendible includes extensive monitoring features that allow you to track every aspect of your campaigns, as well as a powerful social media listening tool that ensures no comment about your business is ever missed, and you can stay up to date with what people are saying about your brands across all platforms. You can also generate detailed reports for your team and clients with just a few clicks.
Pricing: Plans begin at $29 per month.
Pallyy
Pallyy is a social media platform designed specifically for managing visual content campaigns. Although Pallyy can be used to schedule posts for a variety of social media networks, it is best suited to Instagram marketers. It has some advanced automation tools that can assist improve your Instagram workflows.
Pallyy’s New Homepage: You can use the client features to submit content to your clients for feedback before it is published. To save time on content development, you can also use the Pallyy content planning tools to identify user-generated content to repost.
Pallyy, unlike many of the options on this list, is available on mobile devices, allowing you to stay on top of your Instagram marketing and social media scheduling while on the go, making it ideal for busy people.
Also, if you’re working with various clients and have a lot of content to upload, Pallyy has a bulk uploading feature that can make scheduling large campaigns much easier and faster.
Overall, Pallyy is an excellent Instagram marketing tool, and its visual editor and client features make it a perfect choice for freelance social media managers and small agencies.
Pricing: Pallyy offers a free plan. Paid plans start at $15 per month.
Audiense Connect
Audiense Connect is the market’s best dedicated Twitter marketing platform. Their Connect tool is intended to make Twitter marketing easier and more efficient.
With Audiense Connect’s automated direct messaging chatbots and advanced monitoring and listening features, you can stay organised. In just a few clicks, you can create and deploy your own Twitter messaging chatbot that can handle repetitive tasks like responding to common queries and managing opt-ins, among other things.
Audiense Connect can also be used to analyze and optimize your Twitter campaigns. It’s easier than ever to manage large-scale Twitter marketing campaigns with automation features like filtering, following and unfollowing, feed organization lists, and more.
You can also use the reporting, analytics, and competitor comparison tools to ensure your campaigns are as effective as possible.
When it comes to social media marketing, most platforms concentrate on offering solutions that target all major social media platforms. Audiense Connect, on the other hand, focuses solely on Twitter, allowing you to use this tool to create more advanced and effective campaigns.
Pricing: Audiense Connect provides a limited number of free plans. Paid plans that include all Twitter marketing features begin at $49 per month.
NapoleonCat
NapoleonCat is a social media tool with a plethora of automation features.
This is the tool for you to set up highly automated cross-platform campaigns. NapoleonCat’s main automation features are as follows:
Social customer service: Filter and respond automatically to generic messages and comments on paid and organic Facebook and Instagram content. You can also configure automatic redirection so that messages are routed to the appropriate team members.
Social sales: Setting up auto-responses for pre and post-purchase questions, as well as automated ad moderation features.
Teamwork: Set up automated workflows and notification systems to keep your entire team up to date on what’s going on in your social media channels.
Analytics and reporting: Automate the generation and delivery of reports to specific recipients.
NapoleonCat also includes a powerful scheduling tool that allows you to schedule and auto-post social media content from your Mac or PC. So, if you’re looking for a dependable scheduler that allows you to manage all of your social media content in one place, this is the tool for you.
Overall, this is an excellent solution for busy teams that frequently run paid or organic ad campaigns on social media platforms such as Facebook and Instagram.
Pricing: Plans begin at $21 per month.
Sprout Social
Sprout Social is a comprehensive social media marketing platform that includes automation features.
The platform includes all of the features you’d expect from a social media marketing solution, including scheduling and publishing tools, analytics, and more. However, when it comes to automation, it really stands out from the crowd. It includes the following automation features, which are among the most useful:
Bot builder – Create and deploy chatbots on platforms such as Twitter and Facebook to automate customer interactions.
Automated scheduling: Schedule your post to be published automatically when engagement rates are at their peak.
Prioritization of messages: Automatically categorize and organize every message that arrives in your inbox to keep track of your social media communications.
Sprout Social, in addition to the automation features mentioned above, provides a powerful social media listening tool that can assist you in keeping a pulse on brand sentiment. Overall, it’s a great way to optimize and automate your social media marketing efforts.
Pricing: Pricing begins at $89 per month per user for 5 social profiles.
StoryChief
StoryChief is a full-featured multi-channel marketing platform with robust social media management and automation capabilities.
The tool can assist you in managing everything from social media campaigns to SEO copywriting and other tasks. In terms of automation, StoryChief provides many useful features such as automatic publishing to all of your social channels and CRMs, as well as content approval workflows.
StoryChief also provides you with a useful content calendar that you can use to plan social media content, blog posts, and more, all from a single unified dashboard.
Overall, StoryChief is an excellent solution for businesses that intend to include a variety of channels, including social media, in their content marketing strategy.
Pricing: Pricing begins at $100 per month for basic plans.
Must Read (FAQ)
Q.1 Why should your social media campaigns be automated?
A: Keeping up with a social media presence takes a lot of time. You can’t always be active on your social media channels and engage with your audience simultaneously.
You can, however, use social media marketing automation to ensure that you are always visible to your target audience. While working on other tasks, you can grow your audience and implement your social media strategy.
Q.2 What exactly is a social media automation tool?
A: You will need software or a tool to assist you with social media automation. Instead of manually signing into your social accounts and publishing content at a specific time, you can schedule it ahead of time and it will be published automatically.
However, you can automate more than just social media content publishing. Automation, for example, can be used for brand monitoring, content curation, comment moderation, reporting, analytics, and other purposes.
Q.3 What is the best way to automate social media for free?
A: Many social media automation tools provide free accounts. Pallyy, Agorapulse, Audiense, and Missinglettr, for example, can all be used to automate social media for free.
However, there will always be limitations with free social media tools. To get around those restrictions, you’ll need to upgrade to a premium account.
Q.4 How do I schedule social media posts automatically?
A: You will need access to a social media scheduler, such as SocialBee, to automate the publishing of your social media content. Create a schedule and then add the content you want to share.
This content will then be automatically shared at the intervals you specify. You can also add an RSS feed to promote content on your social media accounts automatically.
Choosing the Best Social Automation Tool for Your Company
When selecting a social media automation tool, consider exactly what your company will use it for.
When deciding on an option, keep in mind which social media platforms you want to target with your campaigns and your budget. If you’re not sure which one to go with, you can’t go wrong with any of our top three suggestions:
- SocialBee: Overall, the best social media automation tool.
- Agorapulse: It is the ideal all-in-one solution for companies running large-scale social media campaigns.
- Missinglettr: A useful tool for automatically creating social media campaigns based on blog posts.
Are you interested in learning more about social media tools that can help you improve your strategy? Check out our other articles, such as The 12 Best Social Media Monitoring Tools and What Is the Best Social Media Inbox Tool? (5 Time-Saving Tools)
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